I've moved on...
...to a different domain. Why, what were you thinking? The truth is, I just woke up one day and decided it's time for a change—a metamorphosis, if you will; or, in layman's terms, if Britney can shave her head, then maybe so can I? Nevertheless, it's been a rather handsome 10 years of talking to you, and thank you for putting up with all my moodswings and terrible dad jokes. Fear not! The hormonal imbalance and jokes are more terrible on CUBICLE, see you there.

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Created for
W=Hb2

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Lausanne, Switzerland

Geneva’s airport is built so that its visitors are in gentle unison: the departee and arrived, the yin and yang of journey. It’s a soothing notion, though an impossible concept in London, I think to myself as I swivel my overnight luggage past a queue of businessmen expertly fishing out wallets and keys from various nooks at security control. We’re headed to breakfast with Yilin, founder of W=Hb2 in Lausanne: a hop, skip and a manual transmission rental away. The woman at the Europcar desk asks whether we will be crossing the

Swiss border at any time during our rental period, and all three of us simultaneously shake our heads grunting out a long ‘noo’. Our destination is but two hours away, and the route allows us to skim Lac (lake) Lausanne to the right My eyes are on the road (one hand in a pack of Pret’s yoghurt glazed cranberries), but Simon is engrossed in updating the car of the unfolding scenery in an array of noises from the back seat. To be fair, this is quite unlike our usual route to work on the Overground.

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…gleaming rose-gold and frosted body, with two adjacent pumps in the shape of the ying & yang symbol.

Workout top – Nike. Cashmere joggers – Movers & Cashmere

“W is Tungsten, right…?” I rack my brains for a shoddy GCSE memorisation of the period table and Yilin giggles over her green tea. She’s a Chinese-born biochemist of Imperial London background, and I’m not helping myself by trying to figure out what W=Hb2 stands for. The Power Duo Face Serum stands between us in gleaming rose-gold and frosted body, with two adjacent pumps in the shape of yin & yang symbol. “Wellness = Health x Beauty squared”, she says (ahhhhh), which targets inner health (H) and external radiance (b) charged with good energy, or chi in Chinese. And the optimal balance: or La formulae secrete.

The science backs this up, as Phase I (left pump) is composed of the resilience of the Alpine Rose (PhytoCellTec), Tri-peptide and Probiotic Bacterium, which kick-start the regime with an anti-ageing layer – light and refreshing to the touch. Phase II (right pump) cloaks the skin with anti-pollution and brightening ingredients such as Niacinamide and raspberry cultured stem sells.

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Two separate rose-goldpumps aform the yin and yang symbol

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The brand is decidedly Swiss in science, it‘s in the water, the nature, the Alps.

The brand is decidedly Swiss in science, “it’s in the water, the nature, the Alps”. Yilin, a warrior in her own right (could easily pass for royalty in the Qing dynasty), who notes that Chinese greens is her favourite food but heartily orders a Full English at breakfast, wants to change the landscape with this new player in the market. It’s almost philanthropic, a call for conscious beauty rituals of sorts, a yang to the existing yin.

The GPS re-routes us to a diversion that avoids the rush traffic back to Geneva and we find ourselves in the depth of the Swiss Alps, the air getting crisper by every hairpin bend. By dusk our balance was restored, our little stint with Yilin in Switzerland had offset the hubbub of stale routine in London. We cross the border into France twice as we navigate back into the city and decide not to tell the rental car company about it.

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photography & words SHINI PARK. photography assistance SIMON SCHMIDT created for W=HB2

Write a Comment

7 Comments

  1. Beautiful photos as always! x

    http://www.evdaily.blogspot.com

  2. She’s back! As always, I love how you tell a brand’s story xx

    James
    http://lookingoodfeelinfine.com/

  3. Love the visuals as always <3

  4. W=HB2 good formula and is result oriented. Prepared using accurate scientific methods. But also should take care about its packaging and should be safe from the environmental effects, I recommend it should be packed from Customboxeszone.

  5. These photos are beautiful! xx
    Carissa | http://carissalam.com/

  6. Thanks you have made it very easy to understand the work of this formula. I will keep it in mind in future.

  7. ¡Buen post!
    Sin duda, la fórmula correcta para crear un producto de belleza es que sea beneficioso tanto para nosotros como para el medio ambiente. Un producto con ingredientes naturales, que nos ayude a sentirnos mejor y alcanzar el equilibrio y bienestar.
    ¡Un saludo!