I've moved on...
...to a different domain. Why, what were you thinking? The truth is, I just woke up one day and decided it's time for a change—a metamorphosis, if you will; or, in layman's terms, if Britney can shave her head, then maybe so can I? Nevertheless, it's been a rather handsome 10 years of talking to you, and thank you for putting up with all my moodswings and terrible dad jokes. Fear not! The hormonal imbalance and jokes are more terrible on CUBICLE, see you there.

V  V Rouleaux Marylebone branch on 102 Marylebone Lane W1U 2QD (map)

I dare you to walk into V V Rouleaux and walk out empty handed. No, wait come back, I’m not daring you to go in and leave your belongings in there. Although, leaving a bit of the contents of your wallet is a given. Can’t you see? this store is irresistible! Every spool is inspiration for the demise of a piece in the wardrobe. I always try visiting the store with a plan of action, so that at least I can avoid coming up with mediocre DIY projects to accomodate the ribbon purchase. It’s a bit like making a cool-looking gimmicky school project and then coming up with philosophical reasons to back it up. Some people think the name & meaning of this blog has such relationship… I disgress. The prices do indeed reflect the quality of the ribbons, which is fair – one can expect to find the rarest of ribbons possible. Bacon spool, anyone?

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  1. wow this pictures make me want to make a mask!!


  2. A whole post about trimmings?! You have won my heart Shini.

  3. I just died by gasping so deep.

  4. gasp. gasp. gape. blah. gah. buh?

    This shop looks MAGICAL. No joke, I’d probably accept your dare and win, because the masks, the feathers, the ickle little bows, the flowers… I love it all. It’s so knick-knacky in a non-kitschy way, I love this place. I want to go to there. I should get a bacon spool for a friend of mine who puts bacon in a high degree. :)

  5. The world in your lens is so inspiring!

  6. awsome photos! I love photo with those pretty masks in it=)


  7. it’d be soo cool to have a shop like that here….i’ve been searching a place where i can enter and find everything at one go……

  8. You take great pictures…always! Makes me want to be there on that shop even tough I’m on the other side of the world.

  9. Swoooooooon!

  10. woww such a nice store, love those bows!

  11. lovely photos! looks like so much fun! these kinds of places are the death of me!

  12. It’s like a confectionary shop that stock every sweets from A to Z.

  13. Hi, gorgeous place and awesome pics.
    Inspiring, heartwarmingly poetic post.
    Thanx for sharing, have fun!

  14. I love these pics!


  15. jez

    What settings do you use for your cam? Your shots look so good..

  16. I love VVRouleaux! It’s one of my favourite places to go, I spend an absolute fortune every time. Great photos! x

  17. OMG!!! i’m bug-eyed! what absolutely beautiful ribbons!!! is making a ribbon dress good enough as a reason??! :)

  18. Nina

    Beauuuuuuuuuuutiful pictures. x

  19. Wowowow! It’s acrime that I’ve not ventured into this Aladdins cave! I know what you mean about having a purpose, but i always buy ribbon because its pretty and just tell myself ill use it up later… I must make an effort to go visit :) xxx

  20. You’re photos are so amazingly beautiful!

  21. I used to spend so much money at VV, it was almost sinful! I don’t even remember what I did with all the trimmings… Or if I even used them at all! lol. :D

  22. Ooooohh, I visited there last time I was in London. SUCH a fantastic shop. Spent about a million on trimmings with no purpose in mind….whoops.

    Beautiful photos, visiting your site is such a treat.

  23. I LOVE this store – it’s like my mum’s old habadashery box exploded into an entire store. And no, I can’t leave empty handed either.

    P.S. I love that new Chanel bag – you lucky thing!!!

    Miss B xx

  24. Love this store too, I walk past it at least once a week as I work round the corner.

  25. the perfect shop for me – i hope i can hit there someday…..

  26. That place looks just amazing!

    juliet xxx

  27. Your blog is so inspiring, the pictures are so pretty, love love love!!

  28. GOD this is Heaven !!!!