I've moved on...
...to a different domain. Why, what were you thinking? The truth is, I just woke up one day and decided it's time for a change—a metamorphosis, if you will; or, in layman's terms, if Britney can shave her head, then maybe so can I? Nevertheless, it's been a rather handsome 10 years of talking to you, and thank you for putting up with all my moodswings and terrible dad jokes. Fear not! The hormonal imbalance and jokes are more terrible on CUBICLE, see you there.









Pho-buddy Kit



Yu, manager of Tokyobike UK and streetstyle photographer




Wearing: Jacket – Barbour. Puffer down vest – Gap. Shoes – Isabel Marant. Jeans – James Jeans. Gloves – Muji touchscreen gloves

Oy vey, how does one follow up with a car pile-up equivalent of a bi-annual existential ramble? First off, I swear I didn’t mean to come off questioning whether or not to quit blogging entirely, that’s not in the plans. I was meant to valiantly survive an apocalypse along with sexy Emma Stone and some cockroaches, remember? I’m not going anywhere, I happen to like dressing and undressing in public (throw me a penny will ya). I did sit in bed reading your comments though, quivering at times, and at the end thought bit of poop-head, aren’t I – I’ve near-become one of those douche-baguettes that leave their amazing boyfriends for a guy that will only date me for my lumps (or lack thereof). My sincerest apologies, you’re amazing, make-up snog?

Have a bit of Pho, at least. I guess I was saving this post exactly for an occasion like this, for times we can all do with a bit of a pick-me-up. When our Editer.com offices used to be based in Old Street the Pho Cafe on St John street was a guilty indulgence, and on colder days I’d cycle back with the team’s order stuffed in my front-basket, leaving a visible trail of steam in my wake. We’d then open all the windows, stuff a napkin down our collars and slurp down the hot pho, for an indoor picnic was all we could afford during busy times. So this is sort of a fantasy come true. Kit and I rented a couple of Tokyobike bikes for the occasion, and on mentioning ‘pho’, Yu (owner) immediately mounted his own bike and proposed to act as captain guide. It was yum.

BTW, when I really want to close this blog, I won’t dare do it with that kind of a whimper – I thrive from exaggeration (see title), my reasoning will be anything but legitimate. (i.e I need to focus on my career of oiling Iron Man suits)

Write a Comment


  1. the vietnamese takeout looks way too good!


  2. You’re right, Rhoda! Vietnamese food is really good. I could still recall when I visited Ho Chi Minh and I almost ate everything in that place.

    Check this out!

  3. di. vine.

  4. beautiful captures!


  5. Amazing as always, Shini. xx This made me crave phở (and I don’t eat meat, hah!) — and I so rarely eat Vietnamese food, either! This makes me want to throw on a scarf that looks like a picnic blanket and have a public picnic in a park. ♡

  6. Shini, because of this post/your delectable-looking photos, I had to go eat pho for the first time in years: http://instagram.com/p/USJZUryXk3/ <3 Thanks for the inspiration! ;) ♥

  7. Hi Shini, I’ve followed your blog for quite some time and it never fails to brighten my day. You inspire me greatly, so thank you! (I’m going to hunt down pho in my area. Been craving for it ever since your Viet Grill post!)

  8. Good god, Shini, how do you always make food look SO impossibly chic?!


  9. You might think you were being dramatic in your last post, but despite all the feedback – you weren’t! Everyone just wanted to remind you that you’re definitely wanted (and also very much needed) in the blogsphere. Visiting your blog is like taking a deep breath of fresh air! Something I definitely can’t live without!! Keep it up, Shini and pleaseeeee keep the pho recommendations coming :-) xo

  10. “I thrive from exaggeration”

    LOL well put! :b Pho is amazing for cold winter days. Is there really a place in London called “Pho”? (I was led here from your facebook post.) Haha, I guess the name works.

  11. Your photos are always so beautiful, love your blog!


  12. Seraphina

    Ohh those rice paper spring rolls look so enticing…

  13. Ana Ilka

    Omg you’re such a nerd. (response to Iron man suit cleaning job)
    Love your blog… those mushrooms look so tasty.

  14. now I really want Pho! 쌀국수 먹은지 너무 오래되서 너무 먹고싶어요! ㅠㅠ

  15. Urgh woman. You are making me crave pho like no other. And i just had it last week! Geez

  16. That pho looks spectacular, and I have yet to try some!
    Your plaid scarf is gorgeous.
    I’m glad to hear you’re not leaving anytime soon – where else would I find amazing photography paired with humorous posts?


  17. I love the light in the last two photos. :)

  18. I love the way I knew you meant Pho when I saw the words ‘Cure For All Ills’ at the top of my Bloglovin’ feed – even if the lead picture was of a bike!

  19. Those food look delicious!


  20. the meanest post ever – i didn’t expect pictures of super delicious looking food! lunch planning has started right now…

  21. Beautiful beautiful pictures! The take out looks so great, it makes me hungry

  22. Pho picnic! Oh yes.

  23. In reflection to your last post. I think it’s healthy to question why it is we do the things we do. And I had a similar mental struggle as you did last march… how is my job in the fashion actually making a difference? I believe that stepping away helped me see that I was not strong, and I was becoming another person in the fashion industry, rather than being the salt and the light in my work place. Funny thing is, I still read the blogs I follow every single day (this being one of them), and if this creation of yours brings you joy, and you are able to glorify Him in the work that you do, that is amazing!

    I genuinely enjoy reading your posts. Your writing style, the layout of your blog, the photos, and the content, bring more than just outfit posts that you might sometimes feel like is all that you are doing!

    Pho warms the soul! Love the bikes!!!

  24. The Pho is giving me virtual warmth and I want some asap!! The plaid scarf is so brilliant against the mellow food!!xx

    -Lauren at adorn la femme

  25. wow…I’m truly in love with those bikes!!

    lens & anything else

  26. I seriously can’t get enough of your wit.

  27. this look yummy! and i’m glad you’re not ditching us haha! x

  28. this looks delicious, get hungry now!

  29. So happy we’re not losing you! Yaaaay!

    I need to rent a red bicycle from them, like, immediately.

    Becky | lifestyleflash.com

  30. Ugh that pho is making me so hungry. Your photos are beautiful as usual!

  31. I like your posts so much! Photos are great:)

  32. Amazing post!!

    From http://www.xeanafashion.com

  33. Beautiful photos… I really like your blog!

  34. I became so hungry after reading the post and seeing your pics! ; D

  35. that is probably by far the most delicious takeout I’ve ever seen.

  36. i love how professional your blog and your outfit posts look

  37. I just can “oohh” and “waaaa” :p


  38. Actually drooling over here
    TMI? probably.

    The Lovelorn

  39. Estelle

    splendid day it must have been, with delicious pho and all:D

  40. Pho to go? OMG, it looks amaaazing. Love all your photos. The little red plaid blanket is perfect and makes you look like a little old grandma. I love. xx

  41. I LOVELOVELOVE your blog so much!
    wonderful post! especially the pictures!! :)
    I hope to be as talented as you someday!!


  42. nice!


  43. Pho is easier to make than you think :-) I’ll see if I can take photos and post my home-made-no-MSG-version in the next couples of weeks.


  44. Pho is certainly a cure-all! Something about that broth, the basil, a dash of chili oil. Can pull you out of any kind of funk, or soothe your sicknesses. What a tasty picnic!

  45. Thats looks yummy! I never had Pho before in my life, I don’t even have little cafes like that in my area :(

  46. those salad wrap, yummy. My bff husband makes the best Vietnamese food and I’m always visiting so I can sample them and steal some more. By the way, I love these gorgeous pictures, I have to wait a little longer to enjoy such a nice weather thou.

  47. Claire

    I will support you in your venture to oil Iron Man suits. The pho is my shout.

  48. fly bikes for sure, i especially like the last purple one. i’m not really down with no brakes though, maybe my legs aren’t strong enough but i haven’t got a death wish. how about just devoting slightly less time to blogging and take up something else? though i’m pretty sure your busy with loads of other stuff

  49. I live in London so I enjoy your London photos enourmously and always look for tips and hints about food places that are worth checking out. Great captures

  50. we need this in Norway, I love pho so much

  51. Brida

    I just loveee ur blog. Dont ever get ride of it

    Just saying.

  52. Wowwww such beautiful pictures, I went to Pho yesterday for my first experience and loved it. Must take out next time!
    Fashion Ganache

  53. This post got me craving!

  54. wow! I’m so hungry because of these delicious photos XD

  55. Yammi Yammi..looks so good!

  56. Sarah Tüzemen

    Yummy! I love spring rolls!


  57. S>T

    looks so yummy yummy! I love spring-rolls! ❤


  58. The photos are stunning. I love the cool, calm feeling your post evokes. And the food looks delicious too!

  59. I love that scarf!

  60. First of all i like all the photo , and thanks to you i’m now hungry :)…indeed Cure for all ills , aaa not to forget also your plaid scarf is gorgeous.

  61. Great information. Lucky me I discovered your blog by chance (stumbleupon).

    I’ve book-marked it for later!

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    I shall be coming again to your weblog for more soon.