I've moved on...
...to a different domain. Why, what were you thinking? The truth is, I just woke up one day and decided it's time for a change—a metamorphosis, if you will; or, in layman's terms, if Britney can shave her head, then maybe so can I? Nevertheless, it's been a rather handsome 10 years of talking to you, and thank you for putting up with all my moodswings and terrible dad jokes. Fear not! The hormonal imbalance and jokes are more terrible on CUBICLE, see you there.












Photos with help from Jamie McGregor Smith. Editing by Park & Cube.

I am a master at packing. Packing a chicken burrito into a semi-full stomach and then squeezing in coffee and a slice of apple cake after, that is. I don’t know about packing bags though, I’ve done it for six years during my BA travelling four, five times a year to go home and I’m still shoving everything under the bed, so to speak. I’ve been known to un-do pleats forever and transport wet laundry across Europe. Hey, it was clean and minicabs wait for no man. Rolling is my only trick, which means my suitcase is a hot mess with a few cinnamon bun-like things rolling around doing nothing at all. So it was about time I sought help from none other than Louis Vuitton, trunk-maker and packer since 1854, and just in time before flying out for the opening of the new Munich store*, and the release of the new LV 4-wheel Zéphyr trolley case. There really is a subtle art to packing, therapeutic almost, like sorting your life out. Do try these 5 tips out when you’re packing for your summer holiday, and be assured that you’re definitely not packing any luggage-related stress!
Oh, I guess I won’t need to look for an intern that will sit on the suitcase while I zip, afterall.

Thank you Louis Vuitton for the lessons! Visit LouisVuitton.co.uk to learn even more about the art of packing.

*Which unfortunately I could not make due to health issues…

Write a Comment


  1. Great tips!!
    I´m a completely disaster when i have to pack!



  2. Was so excited for this when I saw it on Grazia, amazing photos as per usual and some great advice! I usually just roll everything, overpack and hope for the best! Definitely pinning this and remembering these tips for next time!

  3. This packing tutorial is awesome! I’ll try to remember those tips next time I’ll pack!

  4. Kyu

    Gorgeous trunk by LV! Thanks for sharing Shini. <3

  5. Great tips and tricks! I’m a horrible packer so I definitely need to learn a thing or two.

  6. Nice tips, and the photos are so great! I love your outfit with this beautiful coat!


  7. ooh, this tutorial is super helpful! i always love your presentation!


  8. Great post!! Very useful…I am about to go on holidays to Barcelona and the Cote d´Azur in France (for a road trip) and all the tips to pack are very welcome!

  9. Very nicely done, Shini! I love this post and enjoyed reading all the steps involved.

  10. Wow Shini, this is really impressive. You’ve got serious packing game. This post is forever bookmarked.

  11. stunning picks!


  12. If I only, if only – this is so inspiring! Thanks for sharing :)

  13. Oooh nice! Moving back to Oz soon so tnese tips will come in handy!

  14. This is such an awesome post! I’m saving/pinning it for future reference. : )


  15. Amazing packing tips!! Loving your trunk and packed items too!

  16. I just went on Louis Vuitton site to try this packing thing and I learnt so much ! Though I don’t have any Louis Vuitton luggage nor bag I am still a traveller so the advices they gave will be fullly used !
    Thanks a lot for this useful post and by the way you made me discover Louis Vuitton. Not that I don’t know the brand but I sometimes feel that the fact that this brand was initially for travellers is forgotten. Marc Jacobs sure makes a wonderful job for the Maison but since I can’t afford any of the pieces I am kind of happy when they recall the travelling philosophy of the brand because I can relate to it since I like discovering new countries, new cultures, new people and new languages.

    Shug Avery of Incognito


  17. You’re so right, I can’t afford anything myself, but I feel much more connection through this travel/packing heritage that they pride in – the Art of Packing lessons on their site is so visually beautiful too isn’t it!

  18. super jealous of your LV collection! is where is your makeup bag from?


  19. Ah all the LV items were on loan for the shoot! That blue makeup bag is from LV too ;)

  20. Julie Erenstrom

    Love the yellow coat! Whose is it?

  21. The yellow coat is from Louis Vuitton SS12, all on loan for the shoot!

  22. This post is visually orgasmic. Just sayin’.

  23. Very helpful tip!

    xx The Expert Dreamer

  24. Oh Shini, I absolutely love this post.
    I am a pro in packing suitcases and my boyfriend always wants me to pack his too :) But surely I enjoyed this post a lot. The photos as always looking like a magazine shoot and the LV coat!!! I would love to have every single piece!

  25. These tips are so so good, I had never thought of the whole padding idea, but that’s going to be soo useful in the future, I’m not a great packer, but I have a great capability of fitting pretty much anything and everything into my suitcase haha, I’m going to try to be more like this thoughxx

  26. Good advice, but if you’re looking to keep your shirts wrinkle free then I recommend packing them UNDER your shoes/ bulky items

    (the shoes will weigh them down, causing them to not shift about much & crease)

    Each to their own though, but I hope that helps :)

  27. Ah yes, that was what I thought before they taught me – Turns out, the more things you put on top of shirts, the more they’ll crease – so it’s best placed snug between clothes that provide soft padding instead of hard shoes! But like you said, whatever floats your boat, right ;)

  28. @Shini Ah ok, maybe it’s because I’m really short then- so when I walk with a suitcase, it’s always at an angle (so everything slides about inside) xD Another reason could be because the shoes I pack are all flat?

    An alternative compromise could be to roll things (like you showed) & then stuff them between hard objects? The best answer though is probably to travel with just wrinkle-resistant clothes though, haha.

  29. Great post!


  30. I love packing. I am also the master of carry-ons.

    I hope you are feeling better.

  31. I’m a pro at the roly poly, but you lady have just completely taken it to another level! Awesome tips. Also you get extra points for looking so stylish and not flustered at all whilst you pack!


  32. Urgh your final outfit is purrrfect! I adore that coat on you. Who’s the white bag by?

    All this work Shini is amazing, it’s 10 times better than any magazine!!

  33. Schpank you <3<3<3
    The bag is Kurt Geigerrrrr :D

  34. You’re definitely a master at packing! Thanks for sharing :)

  35. I travel every month, and usually it’s just for the weekend, and I used to have trouble packing! That was before I discovered the power of rolling though (a little revolution in my suit case). I will, however, take all these tips with me! Especially on how to fold those weird garment! Thank you for yet another brilliant post!

  36. That cashmere sweater is fine.


  37. anita

    You D best !!

  38. amazing


  39. Great tips! My suitcase is a shocker whenever I go travelling, so I’ll be sure to take note…

  40. what a wonderfully detailed and helpful post, love your tips and the way you presented them!


  41. Wowww! The layout and photos were so gorgeously edited – clean, simple and interesting. This collab is great, thank you for the sharing the tips and the site!


  42. I LOVE how you take photographs from the above angle. I LOVE that coat & white skirt & LV jacket. I LOVE packing, I just don’t like how I usually run out of space when doing it. My suitcase is always full, but maybe I could try a few tips from here ;)

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  44. ChicTrends

    What great tips you’ve given us! Now we don’t have an excuse to leave things behind because they don’t fit. Thanks so much dear!


  45. Agata

    Shini, this post is amazing! Beautiful pictures! Not to mention that I fell in love with your jeans in the last photo! :) Which brand are they?
    Greetings from Amsterdam!

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  47. Oh, these tips are of great help! I have yet to master the art of packing. :)

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  49. Fisayo

    You are awesome. I love this post so very much!

  50. I love the roly-poly method, it works wonder.

  51. I am one of those people who first thought that packing is a no brainer. I discovered packing really is an art that you master. I do a lot of rolly pollys now and its really helpful.

  52. Great post. I’m heading off for a 10-day international trip and I need all the tips I can get. We’ll be in a new locale every day so I’ll get a lot of practice in packing and unpacking.

  53. ayy_ayy

    wow, it’s so tidy.
    i usually roly poly my tshirt like sushi. if i’m lucky, i’ll have my tshirt still tidy. :p

    i’ll keep this for my holiday. :)

  54. What a great article. I’m the queen of over packing. Back when I was a teen I was always over the weight limit on the way down and still insisted on shopping! Ha, my father hated me.

    On another note: I love how refreshing and funny you are. Your photos are so prim and perfect and then you have funny quips about how you’re a queen of packing a burrito into your stomach. With so many bloggers being straightforward and sometimes “wooden” it’s nice to see an accomplished one who isn’t able to make jokes in an unforced way.


  55. This is the best tutorial I’ve ever seen regarding the art of packing. I am amazed with the quality of photos. Anyway, I will try these wonderful tips. Thanks a lot for sharing! :-)

    Check this out!

  56. One tip I hear frequently is to pack heavier things as the bottom layer and lighter, more crushable things at the top. No one seems to take into account though that when you check a bag on pretty much any airline, they put it face down (wheels up) on the conveyor belts. I can only assume that they may get put on the plane the same way. So when down becomes up, how do you pack? I tend to pack my heavier items in the side closest to the wheels, the lighter ones closer to the handle and hope for the best. In a pinch, a flat iron for hair can get a few wrinkles out of clothes.

  57. Brilliant! Thanks for this!

    K xx

    Royal Fuchsia Kohl
    The Past and Pending

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  66. THIS IS GENIUS! I’m a terrible packer! I pack it, unpack it, pack it again, unpack it again. This post makes me feel like I need to find somewhere to go just so I can have a go at packing haha. Love the LV stuff too.


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    I’ll probably be returning to read more, thanks for the info!

  68. You are definitely a master at packing! And I absolutely love the photos!
    Doina Alexei

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