I've moved on...
...to a different domain. Why, what were you thinking? The truth is, I just woke up one day and decided it's time for a change—a metamorphosis, if you will; or, in layman's terms, if Britney can shave her head, then maybe so can I? Nevertheless, it's been a rather handsome 10 years of talking to you, and thank you for putting up with all my moodswings and terrible dad jokes. Fear not! The hormonal imbalance and jokes are more terrible on CUBICLE, see you there.

Sweater Jacket, Dress, Leggings – Zara, Jacket – Vintage Escada (MilanVintage Etsy), Bracelet & Necklace – F21, Bag – River Island Man, Shoes – Gmarket | Photos by Susan Falkenas

During the year and a teaspoon of blogging I’ve encountered numerous occasions when I’d receive emails reading along the lines of which camera & lens model do you use exactly? and would buying it help my blog’s popularity? Hm now, I’m not out to bash those who were genuinely interested in photography and simply wanted to know the tools; I’m not out to bash anyone really, but something inside me breaks when that question appears from behind the legs like a devil child just waiting to possess a dog. It’s a huge misunderstanding if you think good camera equipment makes a good blog, or even a good photograph; it’s like telling an Olympic athlete that you like his running records, what brand is his running shoes.

I feel that boiling down the quality of a blog to the equipment is also an gross under-appreciation to those who take the photos. Sure, I might abuse them and call them names such as homo podians but they are the ones behind all this outfit-photo magic. I’ve been incredibly blessed to have talented and willing people around me to take outfit photos, albeit some being closer to a tripod than a human (sorry mum), I really can’t thank them enough. As many of you know by now, Ellen has been taking majority of my London photos, you must check out her blog to see the glory of her illustration talent. Thank you Ellen, for slaving away at extra photos on a bad face day, for avoiding angles that make it seem like the streetlamp is growing out of my head, and for forgiving me when I put up 3 photos when we took about 300.

So you see, good blog photos are not what the super camera can manage to capture when aimed, it’s how much you and people around you toil to produce; and what makes a great blog photo is all the fun you have and the relationship you build while producing it.
The exact model and make of my camera & lens is in the Q&A/FAQ page, feel free to purchase the exact same thing.

p.s This outfit shoot was done by Susan, a new crew member. Everyone, meet Susan; Susan, meet everyone. She’s a whole other post.

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  1. I don’t think I ever truly understood how much effort you put into this blog before. I can’t even imagine that amount of dedication since I get frustrated after a couple shots of myself in a fitting room. In any case, I genuinely appreciate you and every person on your crew who help give me something lovely to read/look at every few days.

    Also I adore those shoes. I’ve been clumsily navigating gmarket to try to find shoes, but every pair that I want seems to come from the same brand that doesn’t ship internationally. Bummer

  2. Love this post. All my favourite blogs to read are the ones with their own distinct personality and perspective. Pretty pictures are nice and are often eye-catching when browsing through site after site, but they don’t keep me following the blog.

    In any case, Susan’s a great photographer– these are gorgeous shots.

  3. Thank you, thank you, thank you! I completely agree with you. I feel like with the recent, albeit massive, growth of blogging on fashion, people are in it just for the goods. Thats just not the point! It took me a while to decide to start my blog, but because there are a few truly genuine bloggers like yourself, its worth searching for the nuggets :D

    p.s. I love the buttons on that vintage escada

  4. Love your shoes, they are wonderful :)

  5. I think it’s great that you put so much dedication to this blog… Not only does it clearly show with your impeccably clean layout, but in your description! Major kudos, that’s what I really love about your blog.

    Kudos also to the photographers and to those shoes. Oh, the shoes. :)

  6. ahaha.. just blogged something similar yesterday. It’s annoying really.

    If you’re really interested in photography and keen to learn then great, but if you’re just doing it to become more popular or to show off, it’s not going to last long because good photography isn’t as easy as just clicking a button. And having the best equipment in the world doesn’t make you the greatest photographer. :) To a certain extent I dislike seeing people with professional cameras doing very unprofessional things while I’m using something that’s 1/10th the price and at least trying make the most out of it.

    Anyways you and Ellen produce amazing photographs and I love your blog, I’m sure you know this by now. haha.

    The Gmarket shoes are awesome. Thanks to you I’m a Gmarket addict. hehe. But they always dont seem to have my size. bahh. :O Oh well… xx

  7. Love your photos and everyone who takes them.

    I COMPLETELY agree. I wrote an article talking about this incredibly recently: http://is.gd/6zHPj “It’s not the violin, it’s the violinist.” After so many people saying “I wish I had your camera”… as if having my camera would make them into photographers? It’s aggravating and I wish people would actually try to work hard to achieve that same level of skill rather than assume by buying equipment, it’ll magically come to them.

  8. I really love your blog.
    It’s something I really enjoy reading.
    Much of them I love the images but I actually enjoy your writing.
    Ellen has such a cute blog. I’ve spent most of my afternoon stalking it. :)
    Tell her it’s amazingly cute!
    Thanks for a good read – I must try Gmarket in 2010 :)

  9. i agree with you a bit…but disagree a little. the camera can make a difference. i did a lot of research about cameras before buying one. actually, i have a friend who works for canon and he said told me their lenses are modeled from something i’m not suppose to reveal haha, but it makes the pictures more warm…attractive quality to the viewer. i notice that each make has a certain quality…so it could be a valid question… in any case, imitation is the sincerest form of flattery…so take it as a good thing. your blog is very lovely.

  10. I agree with you, and I think the title sums things up well.

    Also, those leggings look comfy~

  11. YESSS and this is exactly why you are one of my absolute favorite bloggers! i’m still trying to get used to the process of having others take my photos… my boyfriend is the worst since he doesn’t have the patience to redo shots when i’m not satisfied (which is most of the time since i’m so picky). i wish i could just clone myself and take my own photos since it’d only take 5 or so shots to get it done. HAR HAR HAR that sounds conceited, doesn’t it?

    ps. i finally got the 35mm f/1.8 nikon lens! i don’t know why it took me so long.

  12. Lovely shoes and lovely photos. The light in the photos is just magical.

    I wish I had someone to take my photos. I take my own photos with a tripod… which makes it difficult. But I’m sure you know all about that. :)

  13. That is so true – it’s not the camera that takes the photos, the person behind it does. the camera is just a tool.

    The photos on your blog are so beautiful, I must say. It’s no wonder you receive all the inquiries. But it’s the vision behind them that make them amazing.

    I really enjoy reading your blog and seeing the photos.


  14. I love everything about these shots. You always have really gorgeous photos on your blog – the clarity and lighting are perfect. Kudos to you (for always dressing infinitely cooler than I ever could) and to them, for taking such bloody fantastic photos! xx

  15. I noticed that your hair has been wavier for the past I dunno, two posts. I like it! It’s prettily disheveled (I dunno if prettily is a word).

    I agree with you but I sometimes I feel that…nice camera > nice photos (at least the quality is nice, maybe not the composition or any of that) > more people complimenting your photos > more blog “readers” Of course a lot of the best blogs don’t even have great quality images (I’m going to have to point to Tavi’s blog…I really like her blog but she could at leeeeast post larger images! Oh and Susie Bubble. LOVE HER BLOG even with all those blurry pictures).

    aaaaand I went to high school (secondary school?) with Emily!! :D It’s crazy, I’m sitting here in Southern California, reading your blog and you mention someone I went to school with! really such a small world aaafter aaaall.

  16. wonderful look! and that shoes!!! I’ve the same in “my ebay”! thay’re truly gorgeous!

  17. nice boots, i like it :))
    adorable metallic buttons and handband

  18. I suppose is human nature to be curious and to want what other people have. Most bloggers right now have digital SLR and I am pretty sure not everybody knows how the heck their cameras work. My take on this matter is, if you ARE into photography then go get yourself one of those heavy duty camera. Get a second hand first – with the most basic lense. Play around with it, understand what aperture, shutter speed, etc etc are – how they work. Doesn’t mean that other people have that camera means you have to get the exact same one. Once you get the hang of your slr AND still into photography, then upgrade it with better lenses. At the end of the day a good blog is not just about the quality but about what you believe in – the content. It’s not all about the beauty, but the brain too.

    I enjoy coming back to Park&Cube because of what you write – it always make me laugh because your writing is always so witty.

  19. always love your honesty!
    great photos! (hello Susan!)
    looking forward to know more!

  20. to me photography is #1 about having a good eye. period. just like style.
    i just found your blog and it rocks.


  21. Post so cleverly you write, I do not know what you write:)
    firstly I think you’re right about the quality of photos, the camera is not the issue with gaining popularity on the blog:)

    Well, I find it difficult to determine how one obtains that “popularity” because I was not convinced;) but maybe one day .. :)

  22. I absolutely love your shoes! I wish I could navigate GMarket better, I’m still a terrible amateur haha. And you couldn’t be more right about the photography on this blog :)

  23. Lovely photos, lovely, very talented photgraphers!
    I agree, it’s not the equipment, it’s the person behind the lens who makes it all come alive. I know some folks with some really expensive cameras, yet all they manage to produce are -at best – sterile, technically ‘clean’ photos without an ounce of interest to them.

  24. Ohhh my Goodness, gorgeous outfit!!
    Love the hills and blazer
    ooooh God!


  25. how is it that you wrote exactly what i was thinking this morning and i just happened to click on your blog to see how you’ve been doing?? it must be fate ☺☺

  26. hey i am now a follower! love your shoes and striped jacket!
    and hey susan!

  27. nice one.

    btw, those shoes are awesome. and gmarket gives me epileptic fits from all the millions of gifs.

  28. totally agreed with you.
    is all about the eyes =P

  29. I LOVE those shoes? G Market again? wow, they look so much more expensive.
    I adore you blog

  30. Sacha

    Hello, I love your long black cardigan, that’s so cosy! That reminds me my boyfriend’s U-NI-TY cardigan, hand made and so warm. I would love to have the same one…

  31. This was so very well said. It is awfully annoying when people don’t understand the work that goes behind ANY art. A great camera does not take great pictures. Great photographers take great pictures with ANY camera. A great photographer could make photos looks great with disposable cameras if that is the only tool they had to work with. So just know that although some read your blog with ignorance (although not saying they are that way intentionally), you also have readers that know and respect what you do! Keep up the great work and keep on inspiring us :)

  32. Your bracelet is really nice!!

  33. I know it, good camera doesn’t make a good blog. I think it does matter -not the camera, but the quality of photos. It’s also about the passion, the skill of writing, the layout and the possible it -factor.

    juliet xxx

  34. amen. incidentally, i adore your blog and i appreciate the amount of effort you put into it. taking pictures is a pain in the ass and you can have the worst camera but fantastic presence, hence making the picture wonderful.

    on another note, killer shoes! good job susan, hello to you too.

  35. The boots! Me want!!.x

  36. wow
    red/white top likes came out tee in alexander wang collection
    thanks PARKnCUBE :)

  37. kim

    so true. for the time that i was blogging i made do with a 4 megapixel camera! :O hows that for low tech.
    but on the most part i find it hard to understand that people assume ‘popular’ blogs are only loved because many are passionate and well equipt. honestly… wtf?

  38. these photos are particularly beautiful! my lonely tripod and remote and I envy you x

  39. such a good point you made here, so little do people realize the tools do not make the artist.

    I love what you’re doing. such a breath of fresh air from ‘typical’ blogs. thanks!

  40. agreed, the most important aspects of a photograph lies in the photographer. A fancy camera means nothing if the person behind it can’t weild it. I think your blog is the perfect mix of style photography, graphics and humor that makes it so great.

  41. Annalise

    Your shoes are incredible, like a commenter before me, I am unable to navigate gmarket successfully, and I would love the model number for them, as it is a flashing picture which shows many styles and also would you be ever so kind as to translate their sizes. I would love you forever if you could be ever so obliging. :)

  42. Hiya Annalise, I realised that the seller doesn’t ship overseas, you can get the shoes here too! (still shipped from Korea)

  43. Annalise

    Hey thanks heaps for that. I really appreciate it :)