Masha Ma debut show SS11 @ Vauxhall Fashion Scout

Masha Ma broke the ice at her debut show at Vauxhall Fashion Scout on Day 3, and it was just my cup of (ice) tea – sheer, asymmetric, geometric, sculptural, draping… An origami-fold skirt continued the story from last season, but the collection quickly graduated into a new concept with more fluidity and layering, yet carried through with Masha’s strength, clean cuts. Her inspiration comes from the industrial landscape of the New York meatpacking district, white and super sharp, as she tells Dazed.
I just had a crazy cool thought – imagine going to work wearing that teal sheer shirt outfit, exactly as is. I think now I’m starting to understand why Anna Dello Russo so insists on copying outfits straight off the runway. No, actually, I’m not starting to understand, why… alrighty, closing door to tangent. The show was a huge success – now that the ice is broken, let’s blend us some masha frappuccinos! (Corny much?)

Tap, tap, tap on that fish tank…tap…tap…

Edit: Giveaway Closed!
Due to overwhelming responses and finite number of tickets the guys at Masha Ma had to put up a white flag to close the contest early! I do apologise if you were hoping to enter; and for those who entered, thank you for your interest! I hear the guys over at Masha Ma also gave away a few standing tickets randomly as a form of apology, so not all bad news hopefully.

I’ll be contacting the winner tonight!

The wonderful people at Masha Ma offered to give away two seated tickets for her show this London Fashion Week! Remember thisblack coat with handles I almost stole? I saw sneak peeks of her SS11 collection when I was at the studio and it looked very promising, I’m fully expecting it to be a SS!! collection.

Here’s how to enter: Easy, like tapping at a fishtank – Email press@mashama.co.uk, and simply write the password ‘MONKEYSODA’ in the title and provide your name. Someone from the Masha Ma team will get back to you to let you know if you’ve won or not!

The giveaway will end on Saturday, 12.00 (noon), 18th September 2010, and the winners will be announced that same afternoon so that appropriate plans can be made. I’ll be personally meeting the winners before the show to hand the tickets over.

**Little trivia about Fashion Week tickets: Seated tickets are very exclusive and only offered to established members of the press; it also allows you to skip the queue for the show that might be stretched around the block! So get tappin’!

AW10 Wool coat with chain attachment that pulls pocket area into a handbag-like draping

Photos in above collage from Masha Ma’s blog – CSM MA 2008 Graduate collection

There is nothing more exciting than to visit the very room where something fascinating was conceived. I don’t mean to sound perverse, but I believe Masha Ma is knocked up with a kick-ass collection for SS11, no pun intended! The studio was thick with the smell of steampress and the sound of sewing machines thumping when I arrived, and I couldn’t help but think of all the blogger events PR companies keep churning out, when a simple studio visit as such can instantly inspire. The pieces in this post are from AW10, but it should serve as a worthwhile preview to the upcoming collection. Masha Ma, a CSM MA Womenswear graduate, seems to be particularly adept at tailoring and fabric manipulation, note the origamiesque fold of the black wool coat I squeezed into. Shucks, if Mariano hadn’t wrangled it off of me I’d have come home with it, I think.

This btw is the day of the Seven Sisters incident. I figured if a day is made by a fruitful excursion something has to rain on my parade, this is Londontown afterall.

Masha Ma official website; Blog; Twitter for more info