I've moved on...
...to a different domain. Why, what were you thinking? The truth is, I just woke up one day and decided it's time for a change—a metamorphosis, if you will; or, in layman's terms, if Britney can shave her head, then maybe so can I? Nevertheless, it's been a rather handsome 10 years of talking to you, and thank you for putting up with all my moodswings and terrible dad jokes. Fear not! The hormonal imbalance and jokes are more terrible on CUBICLE, see you there.

If you’re in Paris make sure to visit the Chloe.Attitudes exhibition, curated by Judith Clark, at Palais de Tokyo before it closes on the 18th of November!

It’s no secret that I have a huge crush on Chloé, (hey, way to spice things up for the few non-fashiony folks – come back after midnight and I’ll share all the juicy girl-on-girl details) so I was massively chuffed to find out that I was one of the 26 bloggers picked for Chloé Alphabet, the digital arm of the 60-year anniversary celebration. Sixty years! That alone is worth applauding – I should know, I’ve been me for 25 years. If you’re anything like me and must sing the alphabet-song to find out what comes after F, then you too will find this amusing – every Chloé collection is named in alphabetical order, with every piece in it given a name beginning with the hero letter. (So basically impossible to determine seasons by order, unless you’re counting while singing. See? Impossible.) It was the founder, Gaby Aghion’s idea to give life to each design, and therefore collectively forming a mosaic of the brand’s iconic moments, inspirations and heritage. You see, Chloé was my Day One of Fashion (or shall we say, ABCs) – before I learnt Lagerfeld wasn’t a beer company, before I wore socks with sandals, and long before bloggers sat front row at fashion weeks – In 2007, I was fresh out from the nest but I hadn’t yet graduated from getting pleasure from twirling in my flowy ballerina skirts, at least not in spirit, which is how I fell for the world of Chloé. She was the girl next door, the window opposite mine that had the sheer pink curtains that floated in the wind, I wanted to be her. F is for Fluidity, for free-flowing long hair and billowing silk dresses.

OH. I’m still waiting for the triple-strap pumps from umpteen seasons ago to resurface. Although, if I did ever lay my hands on them they will share the sad fate of my books and just sit pretty on the wall.

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  1. chloe is such a dreamy brand!


  2. What a beautiful invitation. I’m a massive Chloé fan-girl myself, though often admiring from afar!

  3. Wow, what awesome news! Congratulations. :)

  4. It’s very interesting project!!! I really love chloe!!


  5. Congrats and indeed, Chloe suits quite your style and sweetness!

    With Love,


  6. Sometimes I think I just come to this blog to feel jealous ;) I lurrrvvvveee Chloe frangrances, they have something special and dreamy above all others.

    And I thought I spied those Chloe susan boots on your shoe wall the other day! Have they been debuted on this blog yet?

  7. Dannielle

    What a beautiful invitation from Chloe.. drool.. Congrats Shini!! ^^

  8. 60 year is defo something, what an achievement. It must have been great to share in that.



  9. Love your blog! Especially the pictures taken:) Amazing work!! All the best. Nice to be invited.

  10. Paczek

    I love your blog!

  11. Beautiful pics



  12. Beautiful sleek photographs documenting your present.


  13. What a beautiful retrospective in pictures and congrats on having been chosen as one of the bloggers for Chloé Alphabet. :)

  14. this concept is a bit over my head but loverly pics regardless.

  15. Wow, I had no idea about that! Chloe is one of my favourite brands, all the dreamy imagery and softness and.. well, fluidity- what a nice word. Congrats Shini! x

  16. Paula

    I love that green perfume :) They remind me summer time and the bottle looks fantastic. Can I ask you about your favourite perfums ? What are you thinking about L’Eau de Chloé ?


  17. congrats Shini! I love Chloe’s aesthetics and their amazing perfumes! It’s so nice they organised this project for bloggers, this way they show that even tough they’re 60 yrs old they can still catch up with everything ;) xx

  18. Congrats, that’s rather awesome. Chloé is one of these brands that just do it without even appear to be trying.

    Gotta say that last time I lusted a triple strap anything I ended up with triple strap ballet flats, not quite the same but at least I get to wear them!

  19. Love the packaging, so pretty.


  20. What great news! Chloe is a dream brand! Love the invitation!