I've moved on...
...to a different domain. Why, what were you thinking? The truth is, I just woke up one day and decided it's time for a change—a metamorphosis, if you will; or, in layman's terms, if Britney can shave her head, then maybe so can I? Nevertheless, it's been a rather handsome 10 years of talking to you, and thank you for putting up with all my moodswings and terrible dad jokes. Fear not! The hormonal imbalance and jokes are more terrible on CUBICLE, see you there.

photography SHINI PARK bts photography FRANCESCO PIZZO in collaboration with CAMPARI

As part of our specific, designated Monday morning duties, Simon delves into debriefing past week’s clients as Zana combs down and reshuffles the samples rail back into colour order*. I hover between tasks of the deadline variety, our coffees always a degree colder than desired at the first sip. There’s noticeably a bigger Grey chunk in the rails, winter must be arriving with the DHL man anytime now.

I take a bite into the preliminary edits from the Milan: Campari Red Diaries client folder, it’s been four weeks since the Skype briefing call with Costume Designer Diamante Cavalli and three since the campaign filming in Milan. One thing’s for sure: The Italians know a thing or two about Red. Like the Alfa Romeo Spider in The Graduate (1967), or the juicy tomato that garnish my Pizza Margherita dinner on the rooftop of Galleria Vittorio. Most of it’s in their humour though, rich and sarcastic, usually followed with hearty laughs and lots of hand gestures. ‘Alora, tweed and air conditioning to 15 degrees is London, si?’ She’d asked, and all I had to say was: si, Diamante, absolutely SI.

*works better than putting DVDs into colour coordination, as admonished by my husband whose analytical brain imploded on the notion of filing Tarantino’s Pulp Fiction next to Love Actually.


With director Stefano Sollima


The Campari Red Diaries filming spans five nights around Milan, I am the visiting fashion consultant on a special scene (to be revealed). By Wednesday – day Three – Director Stefano Sollima, Zoe Saldana, and 300-strong crew & cast are on full swing. I gush about Centre Stage to Zoe during a coffee break and she opens up like a flower. 20 minutes later her management is peeling her off our rather heated conversation on ballet, Puerto Rico and digital influence, then then she is ushered back into set to shoot. Zoe is a force of nature, Neytiri, Gamora or Lieutenant Uhura have nothing on her.




RIGHT with Costume Designer Diamante Cavalli


The film follows Mia Parc (Saldana) on another Campari Red Diaries ‘Legend of Red Hand’, following Clive Owen from last year. Not to mention previous Campari Calendar protagonists include Kate Hudson, Eva Mendez, Uma Thurma. It’s been a while since my first Campari celebration with Milla Jovovich in 2010; it was a very Italian ‘red’ affair then, and given the Saldana-grade gumption and Stefano’s storytelling potency, this one – released in 2018 – is also bound to be nothing less than vehement.

Zoe Saldana


Be the first to discover the full campaign over at the @CampariUK account. And of course, drink responsibly.


Created for
Officine Panerai




Before it ever dawned on me and by extension my immediate family, team and anyone who cared to listen on Twitter, that a runway show production is not remotely easy peasy (not even the lemon squeazy variety), I was aboard Eilean. Physically and figuratively; flying off the Minorcan port and promptly out of 4G (and IG) reach, her ivory sails trimmed neat and without a care in the world.

She is as wistful as she is unyielding, like a Leo Tolstoy heroine. Or Katniss Everdeen, for y’all millennials.

And boy, she’s one smooth ride. These noodle-legs can attest so. Granted, some other limbs were to be cuffed in seasickness acupressure bands after one particularly inky risotto and 5-minute attempt at screen-time.

Blazer – CELINE. Watch – Officine Panerai. Ring – Pandora


Jacket & trousers – JOSEPH. Watch – Officine Panerai.





Poster-child of Officine Panerai, born of William Fife III in 1936, stage of Duran Duran’s ‘Rio’ (ask your parents), Eilean had been under care of six owners until a Florentine watchmaker and now Officine Panerai CEO Angelo Bonati took her under his wings, and restored over 40k hours in true watchmaking meticulousness. I boarded with Luminor 2 strapped on my left wrist, in blissful ignorance of any sailing terminology, much less mechanics of making a boat ‘go’ (Regatta is type of cheese, yes/no). We skated the Balearic sea like sails on a little island, chasing Spain’s September sun, and anchored for a swim and lunch near a particularly handsome cliff.

Park & Cube was a guest of Officine Panerai, but all views & opinions my own.

Body – Belize. Watch – Officine Panerai.


creative direction & styling SHINI PARK photographers SIMON SCHMIDT & MORGANE LAY in collaboration with OFFICINE PANERAI
Suede jacket & trousers – JOSEPH. Watch – Officine Panerai




creative direction SHINI PARK photography assistance SIMON SCHMIDT in collaboration with ALAÏA Paris

I had a friend in high school, with square specs and matte brown hair… Dana, I think her name was, straight B student. Every Wednesday, she’d saunter up to Mr Chanen and declare that her assignment is not ready due to ‘writer’s block’. “Yeah, you need to be a writer to have a writer’s block, Dana”, he’d sleepily reply, and for a full semester I’d nurse a crush on the man who’d crushed the annoying girl with the BS excuse. Years later, I sit at my office desk – once a barn door on eBay – pecking a string of words into a blank Word document and deleting it… then writing it again, maybe this time in a different tense, for four full hours.

“You need to be a writer to have a writer’s block, Shini.”

A white canvas, is altogether a liberating and terrifying surface, one that selflessly yields to the artist, the audience, and art itself, yet is highly charged with almost a tangible judgement in its glow. It’s a bit of an asshole colour, when you think about it. Even a crisp white shirt – allegedly the basis of any wardrobe, is ever more a canvas to which flying foods and bicycle grease are attracted. Considering this, Azzedine Alaïa is the master of white.

Dress – Azzedine Alaïa


I dreamed of it like an archeologist dreams of sculptures from antiquity lying at the bottom of the sea for millennia, sculptures of perfect bodies, matched only by the women of today – an ideal and timeless beauty.
Azzedine Alaïa



“White acts on our soul just like silence, just like nothingness, before any beginning.” Vassily Kandinsky

For Mr Alaïa, white remains a concept referring to light, architecture and rigour. Over decades he would perfect architectural precision* and celebrate the unconditional beauty of the female body, which is his canvas, his white. Just as an Olympian god would fashion a muse out of clay, he would circle his sculpture with his tools of precision (rulers, triangles, pencils…), and base inspiration only on admiration or gratitude for the heroine: active, feminine, exultant and self-confident – goddess of modern times.

The new Alaïa Paris Eau de parfum Blanche, continues this narrative headed by an almond note, followed by the powdery whiff of heliotrope and rounded off with a wealth of vanilla and musk. The bottle: completely transparent, a sensual counterpart to Alaïa Paris Eau de parfum that dons a completely opaque design.
The very notes of Alaïa Paris Eau de parfum Blanche inspire this series of images, shot on a deserted beach on the Scilly isles, the stone under my bare feet powdery with the day’s sand in the wind. The sun hung low, still warm, cloaking the beach like soft fabric. Perhaps Dana and I had it all wrong. To defeat the white one must assume the role of white.

*Those (living under a rock) unfamiliar with the name** may recognise this symbolic laser-cut leather.

**Or “You don’t understand, this is an Alaïa” as Cher Horowitz would wistfully whine on Clueless (1995)




art & creative direction SHINI PARK
assistant photographer SIMON SCHMIDT created for Calvin Klein Swimwear



Doubles as a top, should the waters be too cold: Calvin Klein cropped rash vest

Unmoored by the particulars of who and what might be watching you on a deserted beach at sunset, in Calvin Klein‘s one must dance, if not make sand angels on a particularly powdery part of the beach. This is my swimwear edit: a tinge of Baywatch (for mouth-to-mouth is always the objective), and multi-purpose swim garbs, as per. Crop tops and high-rises, might as well be John McClane. Also – just in time for sale season. Yipee-ki-yay, kids.

Swimsuit – Calvin Klein.


Warning: May be mistaken for lifeguard:Calvin Klein fiery red Intense Power one-piece swimsuit
Peel each layer with gusto (is it a bikini set or a one-piece?): Calvin Klein Halterneck Swimsuit
Sunglasses – Rejina Pyo



Trousers so high they fasten at the neck. Best with crop-top rashers: Calvin Klein High Rise Khaki trousers + Calvin Klein cropped rash vest
Top – . Skirt – Loewe. Heels – Manolo Blahnik. Bag – Celine.



in conversation with Bentley

‘Verified’. It’s an open secret that anyone with even a dab of digital presence will have looked up on Google, nay, will have asked various forums and perhaps even inappropriately prodded a vague contact at Instagram (sister of a friend of a friend) how one attains a ‘verified’ status on the platform. The famous blue badge that denotes legitimacy of an account, and all at the same time trivialises the collective effort of the ‘unbadged’ rest. For my journalist friends, it’s Twitter; for my golden-locked and Gucci-clad acquaintances, Instagram, or even Youtube.

I too, can confess to having spent three quarters of a weekend hour (i,e thing of gold) trying to suss the system out… digging around for perhaps a painful W8-BEN type form hidden in the nooks of the settings page, or some fiery hoops to jump through. I figured, nearly ten years in this game, I could flirt with the idea of ‘going legit’. Only, I found out too soon (and suspiciously easily), that there was no system as such. This baffled me. One girl reportedly reported a FB employee who had sold their anointing power to a slew of influencers, and as a thank you for they awarded her said badge. The rest of the advice was ‘amass a huge following’.


Developed by the Mulliner Special Commissioning Unit, with only 50 cars produced, the Bentley Mulsanne Hallmark Series is a stamp of authenticity, and veracity.


This got me thinking, given the various ambiguous methods of displaying self/career-worth available, and the seemingly unfulfilling tokens in place, what is it that truly verifies one’s authenticity and credibility? What was my hallmark?

Thankfully, the brands I choose to work with are great teachers in demonstrating exactly this — namely Bentley, and the Mulsanne Hallmark Series: a limited edition by Mulliner released at the Geneva Motorshow, which celebrates the marriage of unparalleled technology and craftsmanship. Only 50 units available in Gold and Silver, symbolic of its inspiration – precious metals which are authenticated by a hallmark, or stamps, validating their worth. No absurd grading system, simply the excellence in product. And the notion that, your true hallmark is purely your own passion and effort, even if there is no blue badge to say so.

Discover the full prestige of the series at Bentley Mulsanne Hallmark Series


…the notion that, your true hallmark is purely your own passion and effort, even if there is no blue badge to say so.



Top & trousers – Jacqumus. Belt – Loewe.