Jumpsuit – Next. Shoes – Valentino
Top & bottom – Pyrus
“Take vitamins. And wear a cardigan – you look cold on your blog” . “Hiii mum.” This year I am 27, going on 28, and that is still the opening line to my weekly phone calls with dear mother. So this feature, essentially, is visual proof for her and the world that I am indeed consuming Vitamins, a more liquid – aka exciting – version of it, in fact. Well, at least on days I forget to choke on a fistful of baguette-sized tablets that is. This is just like when I had to put up a series of food pictures (#didyoureallyeatthat) (#yes) because one day she said “dear you look malnourished”, although thinking back, I really should’ve just have photoshopped a salad into every shot. Next up, cardigans.
This indeed is an editorial partnership with V Water – a relatively new zero-sugar drink that’s packed with Vitamins (B, C and E) and no artificial gunk, sweetened from the natural extract from leaves of the Stevia plant. My favourite taste is the Ginger and Mango that contains a bit of zinc for a boost as well. I had so much fun shooting this – CMYK and all, although this colour scheme happened completely accidentally. As a graphic designer however, one could say that CMYK is never an accident, but a lifestyle. And you gotta read that last bit in your best hipster Morgan Freeman voice.
Art Direction Park & Cube. Photos by Kris Atomic. Shoot assistance Simon Schmidt. In Collaboration with V Water
Top – Topshop Unique. Trousers – Zara.