I've moved on...
...to a different domain. Why, what were you thinking? The truth is, I just woke up one day and decided it's time for a change—a metamorphosis, if you will; or, in layman's terms, if Britney can shave her head, then maybe so can I? Nevertheless, it's been a rather handsome 10 years of talking to you, and thank you for putting up with all my moodswings and terrible dad jokes. Fear not! The hormonal imbalance and jokes are more terrible on CUBICLE, see you there.


Inside the Studio with Harrods & Antonio Berardi



When it comes to fashion designer studios, the general mood is that of a fickle thing – usually determined by a studio manager at the end of one international call or another or the designer him/herself – bolstering studio-wide optimism with a silent, grave smile; and sometimes an intern, if a box of assorted beads happens on the ground. I don’t even have to explain what fashion week does this equation.

I arrived at the Harrod’s shoot for Inside the Studio with Antonio Berardi only days before their show in London, bracing myself as I was dropped into what should have been a red alert flurry of model fitting and castings, pinnings, deliveries and last minute everythings. But the mood was eerily calm. Perhaps it was that I arrived with the rackety elevator when the crew were still interviewing (cue a chorus of ‘SHhhh’) and the floor was on audio-lockdown, but I am certain there wasn’t a single panicked face or tip-toe racing to the steam iron in the background; not to mention a ‘SOS’ signal made of beads and scrap fabric.



Rails and rails of jewel-coloured pieces formed narrow corridors in the centre-stage, ethereal silks in deft tailoring and glittery beads, jostled alongside precision embroidery. The collection hung complete, with a spare change or two. This was in true Antonio Berardi style, the confidence of design and the well-oiled machine that is his decade-long collaboration with Sophia Neophitou-Apostolou, muse of Berardi and Creative Director of the brand. A small army of veteran tailors holding their ranks in the far side of the studio completing the picture.

“Feminine, but tough…”
– Antonio Berardi on the Berardi woman






It’s all about the woman on a pedestal, sensual but strong, with a wink of quirky urban lifestyle – you’ll see in the video. That afternoon I found new hope for kooky creatives with weakness in discipline – a structured, efficient, inspired workplace does exist afterall! We can now turn the engines over in our careers. And turns out, not all deadlines are met in the busride to school..

A big thanks to Harrod’s for allowing me to be a part of the Inside the Studio campaign. Make sure to click through to see my own edit of AW14 at Harrod’s and more peeks Inside the Studio of Antonio Berardi.
All photography & edit by Park & Cube







Write a Comment


  1. The amount of work and detail that has gone into making these garments is amazing. As a person who makes most of her clothes, I really appreciate the craftsmanship and the originality behind the design and the fabric choices. Thank you for the wonderful insight, Shini! Great photos as always! ^^

  2. absolutely gorgeous clothes and wonderful photography as always!


  3. What a lovely post! Beautiful photography and such thoughtful, inspiring words from Antonio Berardi and Sophia Neophitou-Apostolou. Thank you for sharing!

  4. Danielle

    The process is fascinating, thanks for sharing Shini!

  5. True craftsmanship! Love seeing this ‘behind the scene’ post!


  6. Simply beautiful! I love the detail on the garments.

    – Kabwata Cultural Village –

  7. Amazing!


  8. These shots are amazing *_*

    Francesca http://everydaycoffee23.blogspot.it/

  9. Everything looks really pretty

  10. These pictures are simply divine, thank you for sharing.

  11. I love the life and energy that orange transmits!
    Lots of love, xx


  12. Wow, stunning images. And what a treat, thank you for opening a window on such an incredible experience.


  13. This is such a cool opportunity!


  14. Lovely images! http://www.kungarakenya.net

  15. […] en AmandoBlogs.com http:parkandcube.com/inside-the-studio-antonio-berardi/A Closer Look Inside the Studio: Antonio […]

  16. I love getting a look behind the scenes!
    And he is such a talent!
    The collection looks amazing to :)


  17. From so much detail seems to do a perfect dress takes a lot of energy.

  18. I’m really lonvig the theme/design of your weblog. Do you ever run into any internet browser compatibility problems? A few of my blog audience have complained about my site not operating correctly in Explorer but looks great in Firefox. Do you have any solutions to help fix this issue?

  19. Hahahaha. I’m not too bright today. Great post!

  20. These designs are really really awesome. Its genius. The texture, the silhouttes and the details are impeccable.

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