I've moved on...
...to a different domain. Why, what were you thinking? The truth is, I just woke up one day and decided it's time for a change—a metamorphosis, if you will; or, in layman's terms, if Britney can shave her head, then maybe so can I? Nevertheless, it's been a rather handsome 10 years of talking to you, and thank you for putting up with all my moodswings and terrible dad jokes. Fear not! The hormonal imbalance and jokes are more terrible on CUBICLE, see you there.


creative direction SHINI PARK photo assistance SIMON SCHMIDT created for CARTIER

Amulette de Cartier: pink gold, malachite, diamond



I want young women to discuss the difference of beauty in Krispy Kreme vs Dunkin Donuts, stop hauling, and find some context in life.

Perhaps it’s time to acknowledge that with my impending immigration across to the next age-box I am also slowly packing my bags for an ever titillating journey of ‘age-induced casual offensiveness’ that get oh-so-entertaining when fully ripe. If I smoked I might as well be a Parisian. Thirty-something, speaks her mind without the Chihuahua-quiver of a young-un’ or the fear of judgement, and a slight potty mouth… what a GLORIOUS prospect. Granted, I don’t mean to imply that age is the only factor that affects one’s frankness (some people – like my mother – were born with balls) (OK strike that), but my journey of expression seems to mature with age. Alas, I am also a Korean and hence inherently age-ist, which means I use the word ‘mature’ like I would when describing cheese, and isn’t mature cheese really just an older, stinkier version we all put up with…

For the time being, I’m enjoying sticking the proverbial hand out the window to test the weather before the journey – everyone and everything is subject to an inappropriate joke. (“Sorry, are you poor?”) The typical week at the Cube Collective office is divided into Monday, Ageist Tuesday, Insult Wednesday, Sexist Thursday, and Bloggerist Fridays. My PA suffers on all days but Friday, which is when we order a pizza and howl over badly written blog entries on the intranets. Truth is, while I joke, I do believe said political frankness helps a great deal in refining one’s outlook in becoming a critical adult because it turns silent slander (where inappropriate really is, literally, inappropriate) into constructive criticism lined with some brand of humour that challenges people to grow.




Lace top – Zara. Skirt – Milly. Necklace – Cartier.



We inhabit the age of compulsive digital expression rife with passive positivity, so passive that the landscape is flattened for newcomers – no novice will know and appreciate the difference between Vuitton and Vetements because their heroes chant “I love my FROW seat and the show was beautiful”. How is EVERYTHING beautiful, pray tell? Mauritius might as well be Cambodia according to our non-review reviews. Maldives is seriously pissed off for being compared to yet another white beach.

Instead of contriving a Disneyfied story about some farfetched personal ambition to accompany this collaboration with Amulette de Cartier #UnlockyourWish, here’s my real wish, unabridged: I want young women to discuss the difference of beauty in Krispy Kreme vs Dunkin Donuts, stop hauling, and find some context. It’s a whole lot more interesting to see aspirational women who want to make a difference in the world, who also happens to love fashion. Being a blogger for the sake of being a blogger (or God forbid, money) will leave you in an emotional, if not professional, bind in less than five years – take my word.

And enough duckface snaps, HONESTLY. Happy Insult Wednesday, all.


Write a Comment


  1. beautiful pics!


  2. Gorgeous necklace!

  3. Lovely minimalist design.

    Don’t miss today on the blog my my urban-chic outfit with trendy pants and very comfy booties…perfect to go to work and afterwork meetings!! ;)
    ❤ Kisses from http://www.withorwithoutshoes.com

  4. Perfect :)


  5. Beautiful photos!


  6. gorgeous photos


  7. Being thirty is rather fabulous :) I’ve never looked better, I’ve achieved a big chunk of my dreams and I couldn’t really give a hoot what others think of me :) Having achieved a professional goal I thought about making a leap to be a full time blogger. And then it dawned on me that if I do that, I may no longer have a story to tell.

  8. Well if this isn’t a sunny premonition haha … For now the blood is escapism let’s see what it can become


  9. I absolutely love your amulet and love your shoot and how it shares it. Your pink skirt is so divine too!

    Characters & Carry-ons

  10. Sara

    Loving your photos and your words talking about the blogging medium/internet sphere…a lot of bloggers/Instagram people feel so disingenuous and empty…which is why I really appreciate it when there’s more to them (like yourself) and when theirs actually a deeper awareness and actual attention paid to fashion, culture etc

  11. La Bijoux Bella | by mia

    Simply magnificent … Always a fresh breath of air! Simply fantastic! :)

    La Bijoux Bella | by mia

  12. […] post Achievement unlocked appeared first on PARK & […]

  13. Beautiful <3

  14. I wish I could make your wish come true! I agree – It upsets me that blogging is sometime looked at as something ‘silly’ – there is so much you can do with a laptop and a blog, there is such a difference you can make, and if it’s not through you blog, it could be through another door that’s opened through that – Regardless of anything, I really believe trying to make a mark by trying to make a difference is the way to approach it.


  15. And that’s what I love about your blog. There is a fashion and visual beauty, but always accompanied with thoughts worth of reading. “It’s a whole lot more interesting to see aspirational, young women who wants to make a difference in the world, who also happens to love fashion.” – very true.


  16. I love reading your blog, not just for the stunning fashion pictures, but your wit and candor :)
    seriously one of the best bloggers out there!

    xx. Carina

  17. Love the post, agree with the duckface snaps!


  18. I agree that the landscape is currently filled for a large part with bloggers who blog only for the sake of blogging. There’s little passion anymore and any brand, if sponsored, gets a big LOVE YOU on socials.
    As a newcomer to the blogosphere I try to find a balance in what I want to write about and photograph and what might interest readers. And challenging myself creatively should always be the number one goal. The day I lose that, is the day I might stop blogging altogether!
    Great post Shini and I adore your art direction!

  19. are you a blogger? …. hah. love you!

  20. I really enjoyed this post. I agree that there are indeed too many people on social media and blogosphere chasing only money and fame. The sad part is that they are actually having some influence on others, because they have many followers on instagram, for example… Yet, these people are just another puppet. I would feel empty inside If I strived for fame fo the sake of being famous. I have a blog, and for me it’s where my creativity has an outlet. I need it to feel myself haha. Again, interesting approach and lovely pictures and aestheticts of the post as always.


  21. This is stunning!



  22. I think I’m liking the more ‘mature’ version of you Shini – you just seem to get better with age! xxxx

  23. Your blog is a nice discovery. Btw your picture are wonderful !

  24. Bianca

    The necklace is amazing! Great pictures!

  25. Amazing photography and writing as always ;)

    xxx Emily

  26. Fantastic shoot yet again Shini! You can certainly tell quality over what’s not. Blogging requires dedication, integrity and talent. And you have that in abundance.


  27. You have a fantastic photos, i am obssesed. :) Visit my blog

  28. Beautiful pictures! Love this pants and the way you are wearing it is perfect :)

  29. The perfect post for spring time.

  30. Very beautiful shots, love the necklace!

    Agnes x


  31. Rachelle

    Love how you conceptualized this shoot! <3 I am poor and I want that necklace now :O

  32. Amazing!!!


  33. Very nice session , the theme of the beautiful necklace .

  34. Couldn’t agree more, Shini – there are so many blogs and social “influencers” out there that it’s difficult to tell the style from the substance. I’m definitely guilty of falling into the Instagram trap where I almost live vicariously through other people’s “perfect” lives and want that for myself…meanwhile I forget how valuable it is to just connect on a human level instead of believing and envying the apparent luxury and comfort everyone wants to project. I wish blogs were primarily used for education and empowerment, the sharing of creative ideas and personal wisdom, because I’m sure the thousands of posts about the latest lipstick are giving blogs in general a bad rep. PARK & CUBE has always been a favourite of mine simply because you tell stories with your posts, often amusing and always insightful. Well, and the photography/graphic design is first class, but that goes without saying…

    Emma » Paris by Friday

  35. This was refreshing to read.

  36. Beautiful necklace and I love your Lace top with pants!

  37. beautiful dress. I love it

  38. I started to read your posts more often because I love the way you write :)

  39. oh, love every detail about this! amazing photos!

  40. I really enjoyed this post. !

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  43. OMG, this is more than perfect <3

    xoxo, Best Bags for Women and Men 2016

  44. It’s a whole lot more interesting to see inspirational women who want to make a difference in the world, who also happens to love fashion.

  45. Ha, effing love this, love your writing.

  46. Ha, effing love this, love your writing.

  47. Ha, effing love this, love your writing.