30th December 2017
Leather ‘Ryder’ bag – JOSEPH
Created for
JOSEPH
JOSEPH


creative direction & product photography SHINI PARK photography SIMON SCHMIDT assist VALENTINA STANDHARTINGER
linen suit JOSEPH trainers EYTYS bag ‘Ryder’ bowling bag JOSEPH
Practicality is the name of the game, and JOSEPH knows it like a seasoned quarterback. The new bag & leather accessories collection borrows from the boys but also a nod to uniform, both things – I’ll be honest – that make me swipe right*. That isn’t to say, that the pieces are to be taken too seriously. On the contrary, the Ryder is a stellar upgrade to the everyday work bag with a twist of bowling, the Mortimer a versatile everyday clutch, and don’t even talk to me about the how clam-shaped Cosmetic Pouches with contrast stitching remind me of Linguine alle vongole with a glass of dry Chardonnay.
The trick is in refreshed essentials: the bucket bag gets a new ‘do.
*Technically, I do not have first-hand experience with dating apps, given the 12-year relationship, but the single millenials in the office say that’s what kids do these days.
The messenger
There’s a crispness to the Mortimer that smartens any frumpy getup (everyday in this dank London weather). The zips are nifty too, swipe left into a wristlet, or zip right to convert into a boxy shoulder-strap.