Hunter Regent Street 83 – 85 Regent Street, W1B 4EW

Rubberized trench-coat by Hunter. Sweater – COS (similar). Trousers – Zara (similar).

Wearing: Rubberized trench-coat by Hunter. Sweater – COS (similar). Trousers – Zara (similar). Sneakers – Isabel Marant ‘Bart’

One of the few things that London teaches a newcomer is the staggering power of WEATHER as a conversation topic – no matter how awkward your new uni friends are, or how deep an armpit you’ve already found yourself lodged in on the Tube, mention the magical words of ‘It’s horribly grim out there’ and watch friendship blossom. Even with armpit dude. London is notorious for being the butt of all international weather jokes (snow – don’t get me started on that one), famous for raining on parades, and for a long time I assumed the slanted strokes of the Union Jack flag symbolized the typical angle the rain pours in this city. You know, like how the Uruguayan flag carries a smiley-face sun (it makes ALL the sense). And no umbrella is built for sideways rain – not even the ugly, functional ones – so you get wet in all the wrong places… then make friends with strangers. The truth is, the weather on this island is exactly where the cheeky, self-deprecating British humour stems from, the very reason why the new Hunter flagship on Regent Street resembles a barn, and why a flash mob alighted a number 88 bus and ritualized the opening wearing neon-trimmed ski-hats and rubberised trench coats, serving backflips to Singin’ in the Rain remixes. I mean, the store elevator is lined with grass! Rainwear is given a Hunter ‘do, championed by the steely-eyed new Creative Director Allaisdhair Willis, designed to be worn not just to take cover from the elements, but to anticipate with a tune whistled. If you’re into shaking fists to the sky here in London, you might as well make it a dance move and enjoy it.

This reminds me, I just counted the number of umbrellas in my doorway and they add up to a grand total of nine. But do I stick my head out the window before leaving? I do not, because I am a badass Londoner and can fight the rain with my bare fists.

In collaboration with Hunter; outfit photos with the help of my lovely Sarah.

Top – ASOS. Jeans – Topshop x Marques’Almeida. Bag – Saint Laurent. Belt – Vintage LV. Necklaces – Monica Vinader.

Watch – Larsson & Jennings. Key clip – Whistles x Moxham. Rings – Monica Vinader. Case – Casetify. Bag – Saint Laurent ‘Lulu’

Top – ASOS. Jeans – Topshop x Marques’Almeida. Heels – Tamara Mellon. Bag – Saint Laurent. Belt – Vintage LV. Necklaces – Monica Vinader.

The thing about working from home is that spending the whole day with a crow’s nest for a head, wearing a denim diaper/mum jeans and perpetually smelling of last night’s takeaway is all fine and dandy until the moment there’s a need to step out the house. Suddenly there’s a tremble of confidence when faced with the challenge of having to join civilization: the I know exactly what I’m doing, with, can I use Febreeze as deordrant?, and you’re stumbling out the door with an outfit that is an awkward morph of hobo and put-together. I suppose this may be how the normcore trend came to being – a bunch of freelancers dragging ‘home-shoes’ Birks around the streets of Dalston (or more likely, the narrow corridors of the intranets, seeing as how nobody seems to be able to pinpoint the exact origin) in pursuit of a fresh new pack of post-its or Coconut water and whatnot. Of course, the survival of the fittest theory still seems to apply with said scenario because last time I checked, my 90’s car-thief/soccer mom get-up has yet to be a global trend. Well, until Merriam-Webster gets in touch about using one of these pics to illustrate the word ‘Awkward’ in a new edition of the English dictionary, that is. In which case Tinseltown, here I come.