Zuo Corp loookbook images from official website; Thank you Flora for taking me there!

All throughout the craze of ‘popup shops’ the past year or two I don’t think I’ve ever actually seen one that visually resembled a ‘pop up’. Just like when you flip a page of a popup book

– turn a corner and there’s a shop constructed in the middle of the street – then you turn that page and it’s gone. I don’t mean it like a lemonade stand, but a kind of ‘building’ that has a similar expiration as a popup. So, I’m compelled to blog about Zuo Corp, not only for the awesome work of Polish designer duo Dagmara Rosa & Bartek Michalec, but because this is the first time I’ve ever turned a corner and found a black box in the middle of the street, and a few weeks later I heard the black box was gone. Alright, I don’t approve that I chickened out from getting that coat which cost less than something I’d find in Topshop but surely I can flip another page soon and find them there, right?

On a separate note, I’m asked to announce that I may or may not be doing a cool project with Studio Total, a Swedish advertising agency with clients like H&M, IKEA, Gucci Europe. But I don’t like being elusive and telling people that I’m off to some über exclusive private event so I’ll leave it at that. Yay wasn’t that elusive.