I've moved on...
...to a different domain. Why, what were you thinking? The truth is, I just woke up one day and decided it's time for a change—a metamorphosis, if you will; or, in layman's terms, if Britney can shave her head, then maybe so can I? Nevertheless, it's been a rather handsome 10 years of talking to you, and thank you for putting up with all my moodswings and terrible dad jokes. Fear not! The hormonal imbalance and jokes are more terrible on CUBICLE, see you there.


creative direction & photography SHINI PARK location GSTAAD, SWITZERLAND



Le Grand Bellevue is home away from home, with all the right soft corners but with the edge that tends to come with boutique luxury.


Right: André Ledoux 1948 ad for anouraks. Left: unknown source.

Right: Winter 1963, Vogue.

Above: Spread with Jacques Heim 1938 Winter Sportwear








Whether you’re an all-terrain ripper or a lumbering human ice-cone-machine in stirrups (AKA me), après-ski cocktails by a roaring fireplace is equally rewarding, if not nourishing. Le Grand Bellevue is home away from home, with all the right soft corners but with the edge that tends to come with boutique luxury. The lounge sports House of Hackney wallpapers, the subterranean spa a labyrinth of sauna and steam rooms, and Le Petit Chalet that serves mind-blowing raclette*, just a stone’s throw away within the grounds. Pack for the glaciers but don’t forget the lightweight cashmere basics for toasty lounges.

*You’ve already scaled a mountain (on a chairlift) (WHATEVER) today, so go on, have some cheese and spuds.




Le Grand Bellevue
Untergstaadstrasse 17, 3780 Saanen, Switzerland
+41 33 748 00 00




Le Grand Bellevue
Hauptstrasse, Gstaad, Switzerland | bellevue-gstaad.ch

When it comes to reaching anywhere off the beaten track (i.e a destination not entirely manageable with a local taxi straight out the airport), somewhere remotely remote and high up/buried deep on a mountain there is bound to be a fair amount of schlepping involved. By this I mean that for most of the journey you will most likely drag your overstuffed wheelie on uneven terrain while juggling local currency + a pocket-full of relevant/irrelevant ticket stubs + some really dodgy foreign language skills. You will most definitely quiver as you look out for your stop, half certain that you missed it some time ago and because there is suddenly a lake outside the window when your destination is a ski-resort.

Lest we forget, the Swiss efficiency knows no schlep. This is no ordinary night on the Overground from Haggerston to Hackney Central. And for this to work you’d have started with a Swiss flight, whereon the doors close bang-on-the-dot and touchdown like butter on warm toast (perhaps not always but our flight out of Heathrow was what all flights should be). The glass-ceiling Golden Pass train from Montreux glides by quaint villages and perhaps the most sensational scenery in Europe. The phenomenally glassy Lake Geneva is but a teaser to the view that unveils at 900 meters above sea level. And hey, wasn’t the mountain to our right when we departed?

On arrival into Gstaad, a vintage Bentley collects us to go the last 100m down to Le Grand Bellevue, our final stop. The driver tells us the car was formerly owned by Roger Moore. See, the schlep never happens.

Coat – Woolrich. Cashmere sweater – The White Company. Bag – Celine. Jeans – 7 for All Mankind. Hat – H&Ma









Le Grand Bellevue is warm – almost homey if not for the resident five-star service. If the canary-yellow façade wasn’t hint enough, plush velvet and fabric sofas give it away immediately on arrival. We are handed a brass pineapple at check-in. Attached, a key (!) that opens the door to our room under the cone tower of the East Wing. We abandon our bags and head down to recharge with the afternoon tea by a crackling fire, available at the lounge daily. After a plate of scones and a few chapters of airport-bought Grisham later, we drift back to the room – drunk on the aroma of burnt wood and a hint of peppermint or lavender wafting from the lift coming from the spa floor. Rest tonight, tomorrow we’re going skiing.

Park & Cube was a guest of Le Grand Bellevue, all views and opinions are my own. The season ends March 31, and re-opens for summer June 24th so make sure to book before then to catch the ski-season!