Holy mother of gherkins, what is that thing you ask. Remember that moment when you near sprained your eyeball trying to see the unicorn in a Magic Eye? You know where you were on that day. Just like 911. We all know when we first ever ‘got’ Magic Eye. Coincidentally, for me it was at a McDonalds birthday bash where the air was laden with sugar dust and this nine-year-old was one orange Fanta away from sprouting propellers and flying (into a coin operated toy).

Man, the dreams I had that night.

That thing, my readers, is the Chapman Brothers for you – for Louis Vuitton’s 76sqm menswear pop-up in Selfridges – manifested in a 10-feet tall giraffe that definitely should not be fed, and Selfridge’s-exclusive bits from Artistic Director Kim Jones’ SS17 and pre-collection with Chapman Brothers’ illustrations of safari animals who look like they’ve also just ‘got’ Magic Eye. The space is a safari itself – inspired by Kim Jones’ childhood in Kenya and Botswana, with a sprinkle of London punk, on ever-emblematic savoir-faire of the Maison – wherein beasts lurk in monochromatic corners, or hide in plain sight. Depends how many Fantas you have before visiting.

In collaboration with Louis Vuitton. Exclusive leather goods only available until January 15th 2017.