Coach launch at Selfridges + a little special announcement

Here’s an exciting piece of news I’ve been holding off on for some time now – I’ve been jogging in place until that light turned green. On the second day of London Fashion Week, Coach threw an intimate soirée to celebrate the launch at Selfridges, and that was my green light. I’m happy to share now that I will be working with the brand as the UK ambassador for the season, and boy am I looking forward to playing centre field (I mean, have you seen all that shearling). The brand seems to have been given a new lease of life ever since Stuart Vevers took to the archives and emerged with a playful take on what Coach is great for: practical designs and leather. Think Americana, a tinge of of preppy, mixed with classic sportswear. If you haven’t seen the AW15 collection, winter is coming, this may indeed be the ideal time to take a gander. As always, I’m looking forward to interpreting the collection in different visual stories in the coming months, and hope you are as excited as I am with this partnership.

Wearing full Coach look from the AW15 collection

A small disclaimer that while this blog may suddenly be rife of ‘sponsored’ initiatives, everything is my interpretation and edit. Nothing goes up without passing through very strict brand alignment and quality control. And first and foremost, this is still a very personal space for me, so while I feel privileged to be compensated for my time and work (just as one would in a day-job), all decisions for collaborations are made very subjectively in consideration of my readers.